Data privacy statement

The use of the Internet pages of ASP-Equipment GmbH is possible without any indication of personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to ASP-Equipment GmbH. By means of this data protection declaration, our enterprise would like to inform you of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this privacy policy, of the rights to which they are entitled.

ASP Equipment GmbH
Mr. Dr. Reiner Strobel

Am Wasserstall 2

D-88682 Salem / Germany


Phone: +49 (0)7553 5909 100
Telefax: +49 (0)7553 5909 111 

A. General
For easier readability this website does not differentiate between different genders. The terms used always pertain to all genders. 

Specific terms used in this statement, e.g. “personal data” pursue to art. 4 EU-General Data Protection Regulation (GDPR).

Included in the personal data used in this context are address data (e.g. name and address of clients), contract data (e.g. purchased services, clerks name, payment information), usage data (e. g. visited pages on our website) and content data (e.g. data entered in contact formula).

"User" includes all categories of persons involved in data processing. These include business associates, clients, interested parties and any other visitor of our website.

B. Specific
Data privacy statement
We store and use your personal data exclusively for processing your orders, for any possible return consignments and to provide the service(s) (e.g. customer support) or carry out the transaction(s) you have requested or authorized. We use your email address solely for sending information regarding the orders and – providing you have given your approval, for customer service –  and also for our own Newsletters, if you wish.

Basis for processing personal data
We only use personal data pursuant to the applicable data privacy regulations. Personal data are only processed if legally permitted, i.e.: 

  • User has given his consent
  • processing is necessary for the performance of a contract
  • processing is necessary for compliance with a legal obligation
  • processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party

The legal basis for processing personal data is outlined in the GDPR as follows: 
Consent Art. 6 Abs. 1 lit. a. und Art 7 GDPR
processing is necessary for the performance of a contract Art. 6 Abs. 1 lit. b. GDPR
processing is necessary for compliance with a legal obligation Art. 6 Abs. 1 lit. c. GDPR
processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party Art. 6 Abs. 1 lit. f. GDPR

Information we share
Please note that while using our websites certain data will be transmitted due to the use of Google Analytics.

Transfers of personal data to third countries or international organisations 
Countries were the GDPR is not directly enforceable are referred to as third countries. These include all countries outside the EU and the European Economic Area.

Personal data is transferred to third countries or international organisations (Google Analytics). The transfer of personal data takes place where the Commission has decided that the third country, a territory or one or more specified sectors within that third country, or the international organisation in question ensures an adequate level of protection.

You can find a copy of the respective guaranties as follows:

Storage duration of personal data
We abide to the principles of data reduction and data economy. I.e. we save the provided data  for no longer than is necessary for the purposes for which the personal data are processed or is legally required. After that personal data will be routinely blocked or erased.

Getting in contact with ASP Equipment GmbH
If you contact us via E-Mail or the contact page you automatically consent to this electronic communication. During the course of this contact personal data will be collected. The data collected will be visible on the respective page. Data will be transmitted using a secure process (SSL-encryption).

The legal basis for processing personal data is outlined in the GDPR as follows:
processing is necessary for the performance of a contract Art. 6 Abs. 1 lit. b. DSGVO
processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party Art. 6 Abs. 1 lit. f. DSGVO

Note: ASP Equipment GmbH is using software to filter unwanted E-mail (spam-filter). Using this filter E-mails can be rejected, if they have been identified by the software as spam.

Rights of the data subject

a) right of access
Each data subject shall have the right to obtain free information about his personal data stored at any time and a copy of this information. On demand the we will supply information about your personal data stored with ASP Equipment GmbH in writing. 

b) right to rectification
Each data subject shall have the right to obtain without undue delay the rectification of inaccurate personal data concerning him. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. 

c) right of restriction of processing
Each data subject shall have the right to obtain from the controller restriction of processing.

d) right to erasure (right to be forgotten)
Each data subject shall have the right to obtain from the controller the erasure of personal data concerning him without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following legal grounds apply and as long as the processing is not necessary. 

e) right to data portability
Each data subject shall have the right to receive the personal data concerning him, which was provided to a controller, in a structured, commonly used and machine-readable format 

f) right to appeal 
Each data subject has the right to appeal to a data privacy institution. 
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Postal adress: po. box 10 29 32, 70025 Stuttgart, Germany
Adress: Königstraße 10a, 70173 Stuttgart, Germany
Phone +49 711 615541-0
Telefax: +49 711 615541-15

The respective form can be downloaded from: 

g) right to object
Each data subject shall have the right to object, on grounds relating to his particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6 (1) of the GDPR. In consequence ASP Equipment GMbH  shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims. 

Protection of personal data
As the controller, ASP Equipmentl GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

The safety measures include encrypted data transfer between your browser and our server, i.e. 256-bit-SSL (AES 256) encryption.

Protection of minors
People who have not yet completed their 16th anniversary may only provide personal data with the express consent of their parents or legal guardian.

This website uses cookies. Cookies are small text files, stored locally in the cache of your internet browser. The files are used to help the browser to navigate through the website and use all functions provided by the website.

This site uses: Browser Cookies

Your cookie settings on this website
All browsers provide individual settings to control browser cookies. If you choose, you can completely disable cookies in your browser at any time.

It is important to note that if you change your settings and block certain cookies, you may not be able to take full advantage of some features of our site, and we might not be able to provide some features you have previously chosen to use.

First-Party Cookies (Google Analytics Cookie)

Google Analytics cookies protocol the following: 

  • Unique user - Google Analytics Cookies collects and groups your data. All activities of a session will be grouped together. Google Analytics cookies will distinguish between users and unique users. 
  • User activity - Google Analytics cookies store data about the start and ending of a session using our websites as well as the number of pages you have visited. In addition, the date and time of your first visit to the site will be recorded. And finally, the cookies will record the total number of visits for a unique user. External link: 

You can prevent the data collection through the cookie downloading the respective Browser-Plug-In: External Link:

Third-party Cookies
Third-parties providers may use cookies on our websites to display text or advertisement. These third-party providers have to adhere to the same strict set of rules as described above. 

Cookies life
Cookies are manged by the webserver of our websites. Our websites use: transient cookies/session cookies (nonrecurring) 
Life span: until closing of the website

Deactivate or remove cookies (Opt-Out)
Every Web browser offers the possibility to control cookies. For further information please refer to the following sites: 

Google Analytics / Universal Analytics

We use Google Analytics to rationalize our portfolio of websites. “Google Analytics” is a service offered by Google Inc. “Google” that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. GoogleAnalytics uses “cookies” stored on your computer to help analyse how users use our website. 

The information generated by the cookies about your use of our website, including your IP address, will be anonymized by use of the appropriate settings (“_anonymizelp()” function or equivalent) and transmitted to Google servers in the United States. 

For a copy of the respective guaranties for third-countries please refer to the following links: 

For more information on how IP anonymization works please see

Data connected to cookies and transferred to Google will automatically be erased according to the settings in the app. For further information regarding data protection and the terms of use please refer to or

On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.

Google may transfer this information to third parties in case of a statutory obligation or if a third party processes data on behalf of Google. Under no circumstances, Google will combine or associate your IP address with other data stored at Google.  

You may prevent or stop the installation and storage of cookies by you browser settings by downloading and installing the free Opt-out Browser Add-on available at We inform you that in such case you will not be able to wholly use all functions of our website.

By using our website, you consent to the processing of any personal data Google will collect on you in the way and for the purpose as described above.

Changes to our Privacy Policy
We will only use Personal Data in the manner described in this Privacy Policy in effect when the information was collected from you or as authorized by you. However, and subject to any applicable consent requirements, we reserve the right to change the terms of this Privacy Policy at any time. Any changes to this Privacy Policy will be reflected on this page with a new effective date. We encourage you to review this Privacy Policy regularly for any changes. Any Personal Data collected upon your continued use of our sites will be handled in accordance with the currently-posted Privacy Policy. 

Trademark protection
All trademarks used on our sites are the legal property of the respective companies. Trademarks and names are used for information purposes only.  

C. Notice to Russia residents
For residents of the Russian Federation the following applies:

The above-mentioned services of our website are not destined for citizens of the Russian Federation or residents of Russia.

If you are a Russian citizen and resident in Russia we explicitly inform you, that any personal data you provide using this website is provided exclusively at your own risk and responsibility. You also consent, that you will not hold us liable for any eventual infringements of the laws of the Russian Federation.